How IPL Is Impacting Indian Cricket Sponsorship Deals
If cricket is a religion in India, then the Indian Premier League (IPL) is its biggest festival! The glitz, the glamour, and the insane fan following—IPL isn’t just a tournament; it’s a money-printing machine. But have you ever wondered how IPL is shaking up Indian cricket sponsorships? Spoiler alert: It’s turning the game on its … Read more